Class Details

Raising children in a wealthy community presents unique challenges. Depression, anxiety, addiction, and other mental health concerns impact affluent families at higher rates than the average household. This class explores the psychological and financial challenges of wealth in parenting and provides actionable strategies to help high-net-worth (HNW) and ultra-high-net-worth (UHNW) families navigate these complexities.

Key Topics Covered

This class addresses critical questions, including:

  • What are the main pitfalls affluent families should be aware of?
  • How can you provide extra value to HNW/UHNW clients beyond standard wealth management?
  • When and how should you start teaching children financial values?
  • How can you teach teenagers to appreciate the value of money?
  • How can you equip families with the skills to sustain intergenerational wealth?
  • How can financial counseling help retain intergenerational clients?


Learning Objectives

This class enhances client relationships and strengthens your value proposition by transforming tax and financial planning advisors into financial counselors. You’ll explore the psychology behind personal financial decisions, gaining skills that go beyond traditional financial advising.

Agenda

  • Current Emotional Environment for Investors – 5 mins
  • Fundamental Principles of Financial Counseling – 5 mins
  • The Psychology of Growing Up with Wealth: Pros & Cons – 15 mins
  • The Role of Family Dynamics in Intergenerational Wealth – 10 mins
  • Tips & Best Practices for Raising Healthy Children in Affluent Families – 10 mins
  • Class Review & Q&A – 5 mins

Join this session to deepen your expertise and provide meaningful guidance to affluent families as they navigate the challenges of raising financially responsible, well-adjusted children.


This is the first of four financial counseling classes taught by Dr. Frank Murtha in 2024.

  • Who Should Attend? Financial Advisors, IARs, CFPs, CPA/PFSs, CIMAs, CLUs and ChFCs. 
  • Cost: Free to members of Advisors4Advisors 
  • CPE credit: 1 hour, in the Communications and Marketing field of study
  • Prerequisites: None
  • Advanced Preparation: None
  • Course Level: Intermediate
  • QAS Self-Study Webinar Replay


Advisors4Advisors (A4A) is registered as a provider of continuing professional education on the National Registry of CPE Sponsors and approved by the National Association of State Boards of Accountancy (NASBA) as a Quality Assurance Service (QAS) Self-Study Provider, enabling CPA financial planners to earn CPE credit on-demand via webinars on A4A, as well as on live webinars.

Advisors4Advisors is approved as a continuing education sponsor by CFP Board of Standards, which licenses the designation for CFP® professionals and by IWI, which administers the CIMA® and CPWA® designation programs.

If you have a complaint about our service, please contact us. But you can also submit a complaint about A4A to CPE regulators at www.nasbaregistry.org. A4A memberships refunds requested 10 days from signing up are issued unconditionally. Send comments and help requests to [email protected].

Class curriculum

    1. Instructions

    1. Video

    1. Review

    1. Assessment

    1. Feedback

About this course

  • $29.99
  • 5 lessons
  • 1 hour of video content

Instructor(s)

Frank Murtha

Frank Murtha, who holds a Ph.D. in Counseling Psychology, has taught at The City University of New York, Penn State, and New York University. In 2001, Dr. Murtha co-founded MarketPsych Inc., a statistically valid assessment for identifying investor personality traits, and he consults to institutional investors on macro- and micro-behavioral economics. In early 2021, he co-founded Financial Counseling Institute.