Investor Personality & Fiduciary Practices for IAR CE
Financial Planning Psychology CE: open-book test after reading a 9,857 word PDF designed to be skimmed.
Investor Personality & Fiduciary Practices IAR CE
Last updated May 12, 2026
Submitted for NASAA IAR CE approval.
To be submitted for CFP, CIMA, CPWA, CPA, and CPA/PFS education credit.
This class is about 10 actions fiduciaries can take with clients based on their investor personality traits.
What makes this class special that it is delivered in a highly formatted PDF created expressly for CE.
It's skimmable information easily consumed by reading.
Delivering CE in a document optimized for professional education is a creative new approach in professional education of advisors.
Reading is a better medium for learning than webinars because you control the pace and can stop to think about what you are reading, which you cannot do on a live webinar.
In addition to the creative delivery method, the class is valuable because it applies behavioral insights to fiduciary client conversations in a format eligible for IAR, CFP, CIMA, CPWA, and CFA CE as well as CPA CPE.
Practitioners learn actions to assist anxious, skeptical, impulsive, indecisive, and competitive clients.
Documentation, communication alignment, and guardrails supporting advice implementation are themes driving a list of 10 practical tips fiduciaries might want to implement with clients and prospects.
Learning is accomplished by reading a skimmable 9860-word document, written with memorable headlines, contains the answers to a 10-question open-book exam.
Reading a well-crafted CE article may take 30-minutes -- about half the time of attending a 50- or 60-minute webinar and costs less.
The class draws on behavioral finance principles to translate, align, and integrate investor personality concepts into repeatable client-service workflows. Five key traits, investor identity, and behaviors under market stress are explored.
Derived from knowledge taught by Frank Murtha, Ph.D., in a class entitled “Best CE On Client Personality & Compatibility,” this class digs deeper on a topic crucial to your ability to help clients achieve better financial planning outcomes by learning to:
Map investor identity before delivering fiduciary financial advice. |
Screen Big Five traits during financial advisor onboarding. |
Adjust advisor communication to each client’s personality pattern. |
Preempt anxious clients’ reactive investment decisions during volatility. |
Build structure for disorganized clients to improve follow-through. |
Convert skeptical resistance into documented fiduciary client dialogue. |
Manage openness extremes to reduce overtrading and inertia. |
Use guardrails for impulsive, indecisive, and competitive investors. |
Assess advisor personality bias before tailoring client advice. |
Match engagement models to challenging investor personality combinations. |
CE Status
| Organization | Status | Course ID |
|---|---|---|
| CFP Board | Pending |
349328 |
| IWI / CIMA | To be submitted | |
| NASAA | Approved |
C82109 |
| NASBA | Approved |
Approved – Course has been fully approved
Pending Review – Submitted and awaiting review
To Be Submitted – Not yet submitted
Not Approved – Course is not approved for CE
Pending Review – Submitted and awaiting review
To Be Submitted – Not yet submitted
Not Approved – Course is not approved for CE
Credit Requirements (On-Demand)
To earn credit for this on-demand course, participants must pass a 5-question assessment quiz with a score of at least 70% and complete three ungraded review questions.
Who Should Attend
IARs, CFP® professionals, EAs, CFAs, CPA financial planners, CPA/PFSs, CIMAs, CLUs, ChFCs, and other professionals seeking to adopt practices for advising individuals affected by neurodivergence.
Cost
Free to Advisors4Advisors members ($60/quarter)
CPE / CE Credit
Credit Hours: 1/2
Field of Study: Specialized Knowledge
Course Level: Intermediate
Prerequisites
None
Advanced Preparation
None
Delivery Method
Reading 4813 words
Class curriculum
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Instructions
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Class Content
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Review Exercise
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Assessment
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Feedback
About this class
- $19.99
- 0 hours of video content
Instructor
Frank Murtha
[email protected]
Frank Murtha, who holds a Ph.D. in Counseling Psychology, has taught at The City University of New York, Penn State, and New York University. In 2001, Dr. Murtha co-founded MarketPsych Inc., a statistically valid assessment for identifying investor personality traits, and he consults to institutional investors on macro- and micro-behavioral economics. In early 2021, he co-founded Financial Counseling Institute.
Andrew Gluck
Editor
[email protected]
Andrew Gluck is Editor in Chief at Advisors4Advisors, a continuing education leader trusted since 2008 by CFP®, CIMA®, CPA, PFS®, and state-registered IARs subject to NASAA's IAR CE rules. He specializes in delivering high-impact CE and CPE that is rigorously researched, regulatory-compliant across multiple credentials, and practical for fiduciary practitioners to know. Courses he edits cover financial economics, compliance, investment portfolio design, financial counseling psychology, and emerging practice tools such as AI-enhanced advisor workflows and are produced by thought leaders and collaboration partners including Fritz Meyer, Craig Israelsen, Frank Murtha and Caig Turner.
Andrew’s work is grounded in clear regulatory alignment with CFP Board, NASBA, IWI, and NASAA and an educator’s commitment to evidence-based insight and unbiased content. Editor, he's designed a curriculum that blends deep subject mastery with actionable takeaways that help advisors satisfy requirements and serve clients more effectively.