CE/CPE Status

Requested: 1 CE/CPE. Applications have been submitted. Approval is pending and is not guaranteed. This certificate records completion; it does not establish approved credit.

Organization Category Status Program ID
NASAA Ethics & Professional Responsibility Submitted; self-study approval pending C82442
CFP Board Professional Conduct and Regulation Pending Review 354878
IWI General CE requested Submitted; approval pending 26A4AI31631
NASBA/CPA CPE Not offered No CPA CPE claim for this offering —

Reading-based self-study with optional video and podcast

Page last updated October 26, 2026 

Reading-based self-study: Read the complete DOCE on a device or print it. The matching MP4 webinar replay and MP3 podcast are optional supplements; neither replaces the reading or adds credit time.

CFP Board’s public-policy priorities recognize financial education as a way to help consumers avoid fraud and achieve their financial goals. That is the stuff of this class. 

Financial professionals can advance public knowledge of personal financial management by making trustworthy educational information accessible through AI search engines. 

The self-study class requests 1 CE/CPE and is led by  Simona Ondrejkova, CFP®.  Simona spent eight years at a large brokerage as the financial planning professional in a wealth management team, before quitting to consult and write financial SEO copy for wealth management firms.          

The class makes participants mindful of the requirements for accuracy, context, and disclosures when posting financial planning information with answers for AI search engines. 

Participants learn to identify what consumers want to know, explain financial concepts in plain language, support answers with reliable evidence, and organize information so people and AI search engines can find, interpret, and cite it.

Practical financial-planning examples show how to identify and correct misleading or incomplete answers, distinguish general education from personalized advice, and apply procedures for professional review, documentation, and ongoing updates.

To put these responsibilities into practice, participants examine the following AEO techniques for making accurate financial education easier for consumers to find and understand:

 · identify what financial-consumers really want to know
 · create concise, answer-first content
 · add original evidence 
 · provide professional context
 · strengthen author and entity trust signals
 · apply structured data responsibly
 · manage crawler access
 · measure AI-search visibility

By the end of this class, participants learn to:

  • Explain how the financial-planning process connects with a client’s circumstances, goals, analysis, recommendations, implementation, and monitoring.
  • Distinguish general financial education, individualized financial advice and promotional communications.
  • Identify recurring consumer questions that can be answered with accurate and appropriately scoped financial-planning information.
  • Explain how competence, compensation, conflicts, disclosure and fiduciary standards affect client and public-facing communications.
  • Determine when an online statement requires substantiation, qualification, source attribution, disclosure or firm approval.
  • Convert a financial-planning concept into answer-first, plain-language content that identifies assumptions, limitations and when personalized advice may be necessary.
  • Evaluate the authority, currency, relevance and limitations of sources used in financial-planning content.
  • Identify inaccuracies, omissions, unsupported claims and potentially misleading implications in AI-generated financial information.
  • Develop procedures for approval, recordkeeping, periodic review, correction and updating of public educational content.
  • Explain how crawlability, structured content and clear author identification may improve discoverability without implying endorsement, guaranteed ranking or professional suitability.

The class concludes with a concrete  improvement plan. 

Participants leave with a strategy for spreading knowledge about the financial planning process to financial consumers and more discoverable across conventional search engines, AI-generated answers, and voice interfaces while meeting accuracy, bookkeeping and compliance requirements.

Learning Experience

  1. Read the complete DOCE and select Complete & Continue.
  2. Complete three review exercises and read the answer feedback.
  3. Pass the 10-question scored assessment with at least 70% within three attempts.
  4. Submit the required course feedback.
  5. Claim and download the certificate of completion. CE/CPE approval is pending; requested credit is not yet granted.

The MP4 replay includes English captions. The MP3 podcast is available to stream or download. Both are optional and do not provide separate or cumulative credit.

Who Should Attend

IARs as well as CFP, CIMA, CPWA, RMA, CPA and CPA/PFS and other professionals seeking to communicate responsibly using AI search.

Course Details

  • Cost: $34.99 one-time or included with an active A4A Membership. See current membership pricing and terms at A4A Membership.
  • Prerequisites: None
  • Advanced Preparation: None
  • Course Level: Intermediate
  • Course Delivery Method: Required-reading self-study; supplementary replay and podcast
  • CPA CPE: Not offered for this release.
  • CFP topic: Professional Responsibility

CE Provider Information

Advisors4Advisors is an education provider for the organizations shown in the CE/CPE Status table. The CFP Board and IWI self-study applications have been submitted. The NASAA self-study amendment has also been submitted. Review is pending; approval and credit are not guaranteed. The completion certificate displays the submitted program IDs and requested credit with their pending status.

NASAA does not endorse any particular provider of CE courses. The content of the course and any views expressed are those of the instructor and do not necessarily reflect the views of NASAA or any of its member jurisdictions.

State boards of accountancy retain final authority on CPA CPE course acceptance. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors at www.nasbaregistry.org.


For information on administrative policies, such as refunds, cancellations, and complaints, email [email protected].

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Instructor(s)

Simona Ondrejkova

Instructor, Answer Engine Optimization

Simona Ondrejkova, CFP®, is the founder of Mindful Copy Agency and a fractional chief marketing officer, marketing strategist, copywriter, and ghostwriter serving the wealth-management and financial-services industry. Drawing on eight years of experience as a financial advisor, she helps firms strengthen their marketing strategy, build trust with clients and prospects, and create clear, engaging content that supports sustainable business growth.