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Category: Advisor Applications
At a conference four years ago, with about 150 advisors in the room, a co-panelist ridiculed me for being overly pessmitic after I had predicted that automated advice online would drive a shakeout in the financial advisor business.
Since then, fear-mongering over roboadvisors in the trade press has reached a fevered pitch. Not a day goes by now without some scary headline in the trade publications about a roboadvisor invading advisor turf. Moreover, Betterment, Wealthfront, all of the major RIA custodians and many others, have launched extensive TV ad campaigns saying ad