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10 New Google Analytics Features: A Guide For The Overwhelmed

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Google Analytics, a tool for analyzing traffic to your website so you can improve its search engine ranking, has been revamped in recent months. But Google Analytics is so big and so confusing to the uninitiated that it can be overwhelming.   This post summarizes 10 important features on Google Analytics. Don’t expect to understand how to use all 10 tools and know everything about Google Analytics.

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Eight Bank Online Platforms Compared Based On Features For Small Businesses

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You are unlikely to switch institutoins just because of the findings in this story, but it is useful to see how your bank stacks up versus the competition with regard to how long it keeps statements online, whether it sends you alerts about low balances, and providing you mobile access.   Citibank only lets you access your old account statements for three months, while Chase and Wells Fargo make them available for seven years. TD Bank, Suntrust and Citi don't give you a mobile platform for transactions," says PC World.    

If You're Perplexed By Search Engine Optimization, Here's Help

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I spoke at several advisor conferences recently about search engine optimization (SEO) and noticed that this topic coninues to leave many advisors in the audience with a perplexed look on their faces. Here's some help.

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An That Makes Co-Parenting Easier For Separated And Divorced Parents

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Offering separated and divorced parents a set of digital tools to easily communicate about and make arrangements with regard to their children, the app aims to  make co-parenting easier on the entire family.

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Google Changes Search Algorithm; For Advisors It Means Fresh Content Is More Important

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About 35% of Google's search results are being affected by changes to its algorithm, making fresh content more important in search engine optimization.   While the vast majority of advisors remain social media "wannabes," the tweak to Google's algorithm is one more in a series of changes by Google that makes tweets more important in search engine optimization.   Google remains the leader in search, with about 70% of all searches conducted on its platform. But Twitter and Facebook are getting better at competing with Google. More and more Web users are searching those soc