Public Relations

Talk To Local Contacts About The Math Behind Retirement Investing

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by GatorBob     August 17, 2013      0.0 (0) Financial advisors are keenly aware that many senior citizens become fearful of outliving their money, and that this fear grows with age. What can financial advisors do to allay this fear? A better question is: Can financial advisors do anything to prevent this fear before it has a chance to start?

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NPR Reports On “The Personal Finance Industrial Complex” And Says The Only Person You Should Trust With Your Money Is Yourself

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by agluck     March 06, 2013      0.0 (0) NPR’s Michel Martin interviewed a financial journalist yesterday and they together bashed financial advisors. What's happening is not simply part of a longstanding tradition in which the consumer press blasts advisors for incompetence. What’s different now is that this latest of strain of personal finance-consumer protection journalism

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Write Your Own News Releases, Become Known Locally

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by Bill Bongiorno     April 13, 2012      0.0 (0) The news release is alive and well and often published verbatim by local media outlets, but few financial advisors take advantage of this. With staff cuts at press outlets and the constant need for content for various multimedia, there is an opportunity for advisors to write and distribute their own news releases and become known locally.

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Goldman Sachs Defector's "Toxic" Resignation Could Be A Rallying Cry For Client-Focused Advisors

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by ScottMartin     March 14, 2012      0.0 (0) By now you've probably seen Greg Smith's resignation letter to Goldman Sachs, which he had the New York Times print to make sure the whole world knew what he sees wrong with the firm.

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Financial Advisors Should Publish In Professional Trade Magazines

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by Bill Bongiorno     March 07, 2012      0.0 (0) Just about every profession and industry has a trade journal that serves its member of that profession or industry. This offers financial advisors another venue to show their expertise and gain name recognition and expert status in a very targeted way by publishing articles on financial matters catered to that specific audience.

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