For Advisors, Business Success Requires Recognizing An Opportunity, Seizing The Moment, And Taking A Risk; An Introduction Of Lisa Gray To A4A Readers Hot

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The meeting of these two men was serendipitous and extraordinary, but both of these men possessed the characteristic that often makes entrepreneurs successful: they recognized an opportunity, seized on it, and took a calculated risk.
 
In life, moments like these come and go. It is the ability to recognize them, explore them, and go with them that makes entrepreneurs successful.
 
With that in mind, please allow me to introduce you Lisa Gray, a new daily contributor to A4A.
 
Two weeks ago, I received an email from Sydney LeBlanc, a veteran financial writer who ghost-writes books for advisors and is a good and generous soul, introducing me to Lisa Gray, a writer who was looking for work. Lisa and I scheduled a phone call and it did not take long for me to recognize an opportunity, seize the moment, and take a risk on Lisa.     
 
Lisa, a financial advisor in the 1990s who turned to full-time writing a decade ago, is the author of two books, The New Family Office and Generational Wealth Management. She has ties to the world of CFAs and CIMCs, and she coaches advisors on working with ultra-high-net-worth families. She understands the issues confronting private wealth advisors, financial planners, and other readers of A4A.  
 
Lisa today begins writing daily on A4A, covering investing, the economy, practice management and the effort to turn what you do into a real profession. 
 
Lisa visited with me last week and we are kindred spirits, both of trying to be honest and authentic in telling advisors about the world and how to make it better for themselves and their clients.
 
I seized the moment and am taking a calculated risk because I believe that Lisa Gray will help you, me, and the wealth management professionals here on A4A. In joining me and Scott Martin -- who has worked with me for 13 years -- in writing daily about wealth management, Lisa, brings adds a new demension to the news analysis  on A4A. 
 
Please give Lisa feedback -- we don't expect it to always be positive -- and help us help you. Let’s all seize the moment.

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