1. Widows Young And Old Have Special Needs
(Matching tags: client education,marketing,niche)

Although women are in control of most family assets these days, that does not mean they are not subject to the emotional angst that accompanies grief after the death of a spouse. Even financial savvy ...

2. Long-term Care Coming Up Short
(Matching tags: Long-Term Care Insurance,niche)

Long-term care insurance used to be focal point for insurers. Now, it’s being dropped by multiple carriers. Lower interest rates and increased longevity have made it less appetizing to offer the ...

3. Separate Yourself From Other Advisors By "Productizing"
(Matching tags: productizing,differentiation,elevator speech,niche,marketing,client communications,referrals)

  Face it – what most of us do for clients is indistinguishable from what other advisors do for clients, at least from the clients’ perspective.

4. You Need To Think About A Customer Before You Say Yes
(Matching tags: niche,choice)

We’ve all done it, we’ve taken a customer on who we know we shouldn’t have taken.  And, once that customer is there, we just don’t want to let them go. I think most business ...

5. Saying "No" To Prospective Clients And Firing Bad Clients Helps Ensure You Provide Great Value To Those You Choose To Work With
(Matching tags: enterprise value,niche,marketing)

A key to managing your niche is tracking how often you say "no" to prospective and existing clients.  If you’re not saying "no" to a significant number of prospective clients ...

6. Why Are The Eggheads At Dimensional Fund Advisors So Focused On The 401(k) Business Opportunity For Advisors?
(Matching tags: niche,marketing,401(k))

Dimensional Fund Advisors has a track record of supporting best practices in investment management and grounding its solutions on academic research. DFA is embraced by many of the smartest advisors I know. ...

7. For More Business, Prospect Fewer Clients
(Matching tags: differentiation,elevator speech,target marketing,niche,marketing,prospecting,referrals)

  It is utterly against the DNA of most advisors, but if you want to be a success at attracting referrals you must choose not to pursue good prospects.

8. Peter Montoya Is Wrong: The Brand Is Not You And Should Not Be You
(Matching tags: communication,elevator speech,value proposition,exit planning,niche)

Peter Montoya became famous for preaching that your brand is you. David Grau now has research showing how that approach backfires.

9. Planning For Domestic Partners
(Matching tags: estate planning,financial advisor,client satisfaction,tax planning,niche,financial planning,retirement plans,niches)

Domestic partners have unique financial planning needs.  Whether lesbian, gay, bisexual or transgender (LGBT) individuals, or heterosexual couples who choose not to marry, navigating the complex financial ...

10. Cake Health, The ‘Mint For Health Insurance,’ Launches
(Matching tags: healthcare,niche,target marketing)

To get started on the service, users are first prompted to enter the credentials for their health insurance account — the company says it supports the top healthcare providers, covering some 150 ...

11. When Targeting Clients, Be Specific
(Matching tags: Cerulli,target marketing,niche,marketing,client communications,prospecting)

Successful referral marketing begins with client segmentation. But, according to a recent study by Cerulli Associates, most financial advisors do not embrace formal segmentation. 

12. Why Are Advisors So Confused About The Right Way To Write A Blog?
(Matching tags: client communications,niche,prospecting,Social Media)

... but it is a much better way to create content for your blog.   In this case, that is especially true because Josh Patrick is also an advisor, and he actually competes in the same niche as the ...

13. Female-Focused Personal Finance Guide LearnVest Raises $12 Million
(Matching tags: niche,Financial Planning Apps)

Personal finance site for women, LearnVest, has raised $12 million in new funding, according to a recent SEC filing. Last year, the startup raised $4.5 million from Accel Partners and seed investors.

14. Finding A Niche In Philanthropic Planning A Huge Differentiator For Advisors
(Matching tags: charitable giving,niche,high net worth,philanthropy)

Just back from the annual Conference on Philanthropy in Chicago and though the attendance was up to around 190 this year, I came away with that same feeling that I have every year; that many advisors ...

15. The Edu-tainment Experience
(Matching tags: niche,retirement plans,client communications,401(k))

When financial advisors speak to participants at plan sponsors' companies, they are seen as instant "experts," the go-to person for all the participants' 401(k) and investment needs. However, ...

16. 5 Reasons You Need To Be A Niche-Aholic
(Matching tags: niche,marketing,niche management,client communications)

I’ve come to believe that all businesses are niche businesses.  Larger businesses have larger niches and smaller businesses such as financial advisory businesses should be micro-niche or multiple ...