The news release is alive and well and often published verbatim by local media outlets, but few financial advisors take advantage of this. With staff cuts at press outlets and the constant need for content for various multimedia, there is an opportunity for advisors to write and distribute their own news releases and become known locally.

Financial Advisors Should Publish In Professional Trade Magazines

Advisors Should Start With Local Media Before Going National To Hone Their Message, Positioning

Tying Your Public Relations Efforts To Holidays And Special Dates Makes Your Topics Timely

For Advisors, Creating An Editorial Calendar Will Make It Easy To Organize Your Public Relations And Marketing For the Year Ahead